Sustainability Microsite

Functional in Print and Digital

It had been a dream of Kraton’s Marketing and Sustainability teams to have a website version of each year’s sustainability report. In the past, they had been told it wasn’t possible, but with the use of AI to establish the skeleton of the website and plug in the key branding elements, I was able to help develop an option that allows for easy year-to-year changeover, including the design, content, and information.

Using KadenceWP AI templates, I provided the general details of the report, a handful of images used in the report, and the color scheme. I picked a template that was more or less similar to the layout of the printed report and let it do it’s magic. While AI setups like this are never perfect, it drastically reduced the tedious, time-consuming setup of a new website.

The microsite was designed to exactly mimic the original printed report. While only select content was included on the microsite, the full report is easily accessible as a PDF download throughout the entire site.